Banque BEMO

Project Brief

In a market that is not so digitally mature when it comes to banking transactions, the challenge was to break the barrier and connect with consumer in an emotional and personalized manner

The campaign was based on interesting twists that were nicely art directed to drive the attention of the target audience toward the online service from Banque BEMO.

Beside generating a very positive buzz in the market place the campaign increased the online transaction by over 70% the year following the campaign, and the overall brand awareness was increased by 20%.