Project Brief

The challenge was to change the change the perception of the Fiorella product offerings from being limited to traditional pasta brand to a creative food brand with multiple solutions that fits the requirements of today’s modern target audience

The insight of the campaign was based on the emotional need gaps that today’s modern housewives face in their culinary challenges. So we established the brand as the right partner that understands her concern and make sure to provide her solutions that let her enjoy what really matters in life

The campaign increased the Fiorella sales by over 50%, and the overall category sales increased by 25% while reinforcing Fiorella leading position at 70% market share.