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Majid Al Futtaim

Khams Shamat Corporate Identity

Project Brief

The challenge was to develop the corporate identity of Khams Shamat in a style that marries the traditional taste of the local market with the modern style of the project offerings

The calligraphy style integrated with modern style elements gave the logo a unique appeal. The application of the corporate identity on the different executions respected the core essence of the brand value

The branding project was highly appreciated by the client as a comprehensive case study.