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Majid Al Futtaim

Khams Shamat Campaign

Project Brief

The real estate market in Syria was very traditional and culturally associated to specific neighborhood and architectural style, the challenge was to draw people’s attention to a new urban living style while respecting the cultural values

In an aspirational imagery, we highlighted on the added value of downtown lifestyle which matches the new breed of social classes that are seeking differentiation

The campaign was well introduced in the market place and client highly appreciated the local understanding of the market and the global quality benchmark