Corporate Identity

Project Brief

The challenge was to develop corporate identity for MRS which is developing fast in the Gulf region and venturing into different business sectors, and the requirement was to revamp the brand image association from being an industrial player to a customer centric group of companies

The branding process was launched with an extensive brand audit to understand the complex structure and offerings of the company, also, capturing the different stakeholders feedbacks to make sure the solution provided is matching the brand’s value proposition

The extend to which the brand expression is taken was highly appreciated by the client and considered it a showcase of how branding exercise should be conducted.