Be it one of the major Telecom operator in the Syrian market, the challenge was to establish MTN as the company as responsible and caring corporate citizen
The agency picked the hearing impairment as one of the major society’s problems to highlight on and contribute to helping as many unfortunate kids as possible. Also, the twist was to associate the utility of voice calls to help the deaf kids to be able to hear.
The campaign gained massive recognition in the local markets, the increase of sales was massive and hence MTN helped more than 10,000 kids across Syria.
The campaign was awarded the Gold Mena Crystal.