Corporate campaign

Project Brief

The awareness level about MTN was not matching its operation’s foothold, people relate to it as a local player in some underdeveloped markets

The Idea was to address the massive footfall of the company’s operation and highlight the experience of MTN in the various markets through aspirational footages that denotes the strong understanding of local insights

The campaign increased the awareness level of MTN in the Mena region, and based on the tracker study the brand’s positive image association was increased dramatically