TIDA print ad

Project Brief

The challenge was to develop different concepts for Nissan TIDA that cater to diffirent product USPs while respecting the global brand guideline and the local market taste

The executions provided were based on interesting twists that are thought provocative, and the tone and style were purely based on the global brand guideline however we made sure the concepts are based on strong local insights.

Beside gaining high awareness and increase in sales, these executions were considered a major leap in the automotive advertising style in the Syrian market and became the benchmark of other competitors to follow.