Product campaign

Project Brief

The challenge was to increase the awareness toward the insurance against the natural disaster in the Syrian market without applying negative visual connotations.

We switched the paradigm in our approach from using negative imageries to applying nicely art directed aspirational visuals which implicitly address the product benefits in a lovable concepts that consumers relate to.

Post campaign Solidarity became market leader in the natural disaster insurance sector. Also, about 73% of people dealing with Solidarity inquired about these product offerings.