LED Slim TV campaign

Project Brief

In a highly competitive category, the challenge was to capitalize on the USP of VESTEL LED TV as the thinnest among all competitors, and to gain market share from the top two performers in the Pan Arab markets.

We placed a real size TV poster in cinemas, malls and electronic outlets across pan Arab countries, the edge of the poster was left without any adhesive allowing it to bend and hence address the idea of slimness to the Vestel LED TV screens . In addition, activation programs were implemented across various outlets to increase engagement with the campaign concept.

Beside gaining high engagement level, the activation was a market buzz through which the awareness level for slim TV from Vestel peaked dramatically leading to over 200% increase in showrooms footfalls.