KSA Launch

Project Brief

In a highly saturated market and lead by the Japanese and Korean brands, Vestel’s challenge was to break through and establish itself as one of the top market players.

Using Vestel’s cutting edge robotic technologies as the main USP, we developed a tailor made campaign concept for the Saudi market which was completely produced using Saudi landmarks and capitalizing on local cultural insights.

Beside being one of the mostly recalled in KSA, the campaign generated over 150% increase in showrooms footfall across KSA and sales increased by 45% during the period of the campaign.

In Mena Cristal, the campaign gained awards in the film category